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Part 6: Lever #2 – Price | Cash Flow

Part 6: Lever #2 – Price | Cash Flow

Update: 2025-09-09

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This is Part 6 of Steve Coughran’s book Cash Flow. Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.

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Part 6: Lever #2 – Price | Cash Flow

Part 6: Lever #2 – Price | Cash Flow

Steve Coughran